Hoka
Flagship store fit-out for HOKA
project Overview
Silvaman successfully delivered the full fit-out of HOKA’s flagship retail space in Covent Garden — positioned as the brand’s premier “running hub” in London. The scope included full MEP design and installation, interior fit-out, and managing planning applications due to the listed nature of the site.
Set within a listed building, the project demanded careful attention to preserve existing structures while still delivering a modern, tech-forward retail environment. Despite structural limitations and logistical access issues due to the fully pedestrianised location, the project was completed to an exceptional standard and on schedule.
OUr Objective
To create HOKA’s flagship destination store in the UK — a state-of-the-art space that reflects the brand’s performance-led ethos while serving as a central hub for London’s running community.
Challenges And Solutions
- Challenge:
Access constraints: With the store situated in a pedestrian-only zone, all deliveries had to be coordinated from nearby roads and physically transported to site by hand or trolley.
- Solution:
Careful planning and timing were critical to avoid delays.
- Challenge:
Listed building considerations: The property’s listed status required additional permissions and compliance with heritage regulations.
- Solution:
Our team worked closely with local authorities and heritage consultants to ensure all interventions were sympathetic to the original structure
Results and Impact
The flagship store opened on time and was met with strong positive feedback from both the client and the public. As HOKA’s first major running hub in London, it has quickly become a go-to destination for brand fans and casual runners alike.
Key Features
- Basement social space designed as a community area to host events and connect with the local running scene.
- Illuminated shoe wall providing a standout feature backed by dynamic digital screens to showcase product lines.
- Large format media screens to enhance in-store experience with brand content and promotional campaigns.
- 3D foot scanner offering precise sizing and fitting, using advanced scanning technology for optimal shoe selection.
additional notes
This project showcases Silvaman’s ability to manage complex retail fit-outs in high-traffic urban centres, coordinate with international stakeholders, and deliver high-quality results under tight logistical and communication constraints.
