Vuori
Vuori Regent Street Flagship Store Fit-Out
project Overview
Silvaman was entrusted with delivering the full fit-out for Vuori’s inaugural European flagship store on Regent Street, London. This project marked a significant milestone for Vuori, introducing their Southern Californian performance lifestyle brand to the UK market. The store spans two levels, covering nearly 4,000 square feet, and is designed to reflect Vuori’s commitment to luxury, performance, and community.
Our scope encompassed the complete build process, ensuring the store’s aesthetic aligned with Vuori’s brand ethos. This included the installation of a custom skylight above a live plant-filled glass atrium. Throughout the project, we worked closely with Vuori’s design team to ensure the store’s layout and fixtures met the brand’s high standards. This collaboration resulted in a space that not only showcases Vuori’s apparel but also serves as a community hub, hosting events like run clubs, fitness classes, and wellness days.
The Regent Street flagship store stands as a testament to Vuori’s expansion into the European market and Silvaman’s expertise in delivering high-quality retail environments that embody brand values and enhance customer engagement.
OUr Objective
The primary objective was to establish Vuori’s presence in the UK market with a flagship store that embodies the brand’s Californian roots and commitment to performance and luxury.The client wanted to create an immersive retail environment that offers more than just products, fostering a sense of community and connection. Furthermore, we had to ensure the store design aligned with Vuori’s global aesthetic and standards, providing a consistent brand experience internationally.
Challenges And Solutions
- Challenge:
Situated on one of London’s busiest junctions and within a fully occupied building, the project required meticulous planning to minimize disruption.
- Solution:
Silvaman implemented a detailed logistics plan, coordinating deliveries and construction activities during off-peak hours. This approach ensured that the work proceeded efficiently without impacting the surrounding businesses and residents.
- Challenge:
The replacement of the main access staircase needed to coincide with the completion of floor finishes, a task that typically requires sequential execution.
- Solution:
Through precise scheduling and sequencing, Silvaman managed to execute both tasks simultaneously. This integrated approach allowed for the timely completion of the store’s structural and aesthetic elements.
- Challenge:
The installation of curved glazed screens, each weighing 2.5 tonnes, posed significant logistical and structural challenges.
- Solution:
Silvaman employed specialized lifting equipment and collaborated closely with structural engineers to design and implement a safe and efficient installation process. This collaboration ensured that the heavy elements were positioned accurately without compromising the building’s integrity.
- Challenge:
The client requested the inclusion of bespoke curved profile boxes and a custom skylight, necessitating specialized design and fabrication.
- Solution:
Silvaman’s in-house design team worked closely with the client to develop these unique features. The bespoke curved skylight, in particular, was crafted to enhance the store’s aesthetic, bringing in natural light and creating a focal point that aligns with Vuori’s brand ethos.
Through these challenges, Silvaman demonstrated its commitment to delivering high-quality, tailored solutions that meet the unique needs of each project.
Results and Impact
Silvaman’s fit-out of Vuori’s Regent Street flagship has significantly enhanced the brand’s presence in the UK market. The store’s design creates an inviting environment that resonates with Vuori’s Californian ethos. Located alongside premium brands on Regent Street, the store reinforces Vuori’s position in the activewear market, contributing to its ongoing European expansion.
Key Features
- The use of natural materials such as rock, soft quartz, concrete, washed oak, and natural marble to create a tranquil environment.
- Specialized lighting throughout to accentuate the retail experience.
- A custom skylight above a live plant glass atrium that transports visitors to a natural environment.
additional notes
Silvaman’s collaboration with Vuori on the Regent Street flagship store exemplifies our dedication to crafting retail environments that transcend traditional shopping experiences. This project aligns with Vuori’s broader expansion strategy in Europe, reflecting their commitment to creating spaces that foster community and connection. By partnering closely with Vuori, we contributed to a store design that not only showcases their premium activewear but also serves as a hub for wellness and community engagement.
